Chester Weber, Industry Profile

Industry Profile
As a sponsor of Team Weber, you will reach the following audience:

Income	$150,000	40%
Average Home Value	$421,000
Additional Residences	1+	27.2%
Education	College	80%
Airline Travel	16+ trip per year	43.1%
Travel Frequency	Frequent Flyer Club member	78.4%
Credit Cards	1+	97.3%
Vehicles	Purchased within last year	55.3%

According to a recent survey commissioned by the American Horse Shows Association, more than 7.1 million Americans are involved in the equestrian world and an economic impact of $112.1 billion. In fact, one in every 35 Americans is involved with horses in some fashion. The horse industry supports 1.4 million full-time jobs and total taxes paid total over $1.9 billion.)

Event Measurement Index Report
by Marketing/Media Directions

Exhibitors & Spectators Involved in the Sport of Combined Driving:

86% under 55 years of age median age: 38 years
63% female
95% employed
98% own or lease vehicle
75% use rental cars
79% use personal computers
54% use camcorders
97% use VCRs
87% use CD players
67% use mobile phones
94% use time pieces

The economic study done by Deloitte Consulting LLP for the American Horse Council Foundation in 2005 validates what the industry has known for some time, that the horse industry is a highly-diverse, national, serious and economically significant industry that deserves the attention of the general public, the media and federal, state and local officials.
•	9.5 million horses in the United States
•	4.6 million Americans are involved in the industry
•	10 million spectators
•	2 million people own horses
•	$39 billion annually economic effect by the industry on the U.S.
•	$102 billion and even higher impact including industry suppliers, employees and spectators
•	460,000 full-time equivalent (FTE) jobs
•	1.4 million FTE jobs including spending by suppliers and employees
•	$1.9 billion in taxes to all levels of government
•	Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000
•	Over 70% of horse owners live in communities of 50,000 or less
•	There are horses in every state. Forty-five states have at least 20,000 horses each